// Projects · 7 · 2016—2026
Selected work.
End-to-end projects where the numbers moved. Each shipped as part of a broader team — crediting the researchers, designers, writers, PMs and engineers who made it real.
Nykaa · 2023 — 2025
Redesigning the post-order journey for India's largest beauty retailer
The journey doesn't end at 'Buy Now' — how I made the case for a ground-up rebuild of post-order, got the buy-in, and led it.
Nykaa · 2023 — 2025
Rebuilding checkout to unlock bottom-funnel growth
Building the fast lane at checkout — a pre-filled experience for returning users. Three iterations, ₹44 Cr in topline impact.
Nykaa · 2022 — 2024
Making cart and offers legible at scale
Fixing the system, not just the surface — how clarity-led incentivisation reshaped Nykaa Beauty's bottom funnel and aligned four teams.
Cactus · 2019 — 2022
Editage 2.0: designing trust, globally
A website revamp designed to cater to researchers across the world — built on trust, clarity and market-specific craft.
Cactus · 2019 — 2022
From drop-offs to delight: the Editage form funnel redesign
Rebuilt the multi-step “Get a quote” funnel — lighter UI, clearer copy, early document upload and contextual upsells.
BookMyShow · 2016 — 2018
Plan-it: bringing friends together, one movie at a time
A social planning experiment within BookMyShow that turned conversations into conversions.
Reliance Jio · 2014
Jio HealthHub: medical records, made simple
Branding, interface and infographics for an app that digitises your medical data and stores it securely.