// 07 · Health · Branding & UI · 2014
Reliance Jio
Jio HealthHub: medical records, made simple

// Overview
Jio HealthHub is an app that digitises all your medical data and lets you store it securely.
I was part of a two-member design team responsible for the app's design experience — covering branding, user interface, infographics and layouts.
// Problem & context
Medical records in India live in paper folders, WhatsApp photos and hospital portals nobody logs back into.
For the app to work at national scale, both the brand and the interface had to be legible to people using a health app for the very first time.
// Process

// The identity
Coming from a branding background, I designed the logo as well. The intent was something simple and, most importantly, direct — standing apart from the other products all leaning on a medical “+”.
// The interface
The UI was consciously designed to be extremely simple, so the masses of India could pick it up and use it without instruction.


// Outcomes
A brand and interface simple enough for first-time health-app users across India.
Shipped as part of Reliance Jio's early app portfolio — still live as Jio HealthHub today.
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