// 07 · User experience and branding · Acquisition
Jio HealthHub: medical records, made simple
Reliance Jio · 2014 — 2015
// Overview
Jio HealthHub is an app that digitises all your medical data and lets you store it securely.
I was part of a two-member design team responsible for the app's design experience — covering branding, user interface, infographics and layouts.
// Problem & context
Jio HealthHub digitises medical data and lets users store it securely.
The design focused on a simple, direct identity and an interface that would be easy to use.
// Process
// The identity
Coming from a branding background, I designed the logo as well. The intent was something simple and, most importantly, direct — standing apart from the other products all leaning on a medical “+”.
// The interface
The UI was consciously designed to be extremely simple, so the masses of India could pick it up and use it without instruction.
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