Twelve years building teams that ship the numbers.

Nykaa is India's go-to online beauty app, trusted by millions for 100% authentic products, while Nykaa Fashion leads in offering unique global and indie brands.

• Group Product Design Manager · Sep 2022 — Jan 2026

• Managed a diverse team of product designers, a UX writer, a visual designer and a UX researcher — owning Cart & Offers and Checkout for Nykaa (beauty), Post Order across Nykaa and Nykaa Fashion, and more recently Nykaa's Affiliate Program (NAP).
• Reduced customer service load by 14% by revamping the post-order experience, improving clarity and customer satisfaction.
• Drove bottom-funnel growth by redesigning cart and cart rules — a ₹4 lift in AOV, 2.45% increase in ATC rates, 1.78% rise in revenue per visit and an 8% YoY boost in checkout-to-order conversions, while sustaining high CVRs.
• Delivered ₹24 Cr top-line impact by strengthening the checkout flow and optimising payment experiences — minimising friction and improving completion rates at scale.
• Spearheaded programs that embedded customer obsession into Nykaa's design culture, championing user empathy and proactive advocacy across teams.
• Elevated product experiences across the Nykaa suite by leading the UX Writing function, shaping consistent, user-smart communication across a team of 35 designers.

• 🏆 Catalyst for Change — Being the customer's champion

Editage helps researchers across the world refine their manuscripts and get published.

• Principal Product Designer · Jul 2021 — Sep 2022
• Senior Product Designer · Aug 2019 — Jul 2021

• Led Editage 2.0, enhancing the shopping experience across China, Japan, Korea and the US — driving $8M in incremental revenue.
• Increased average order value from $275 to $380 by partnering with product stakeholders to reposition services and optimise cross-sell and upsell strategies.
• Redesigned the Editage brand identity, including the new logo and a full platform revamp.
• Established design processes and ways of working for a newly formed team, enabling seamless collaboration with product and engineering.

• 🏆 Mentor of the Year — FY 2021
• 🏆 Design Champion of the Year — FY 2020

Coverfox was a leading insurance aggregator that helped users take informed decisions, cutting through the clutter.

• Product Designer · Jul 2018 — Aug 2019

• Led design for Motor (bike & car) and Term insurance, crafting informed shopping experiences that drove both growth and retention.
• Bike insurance: designed a 100% unassisted sales journey, scaling to 30,000 policies sold per month.
• Term insurance: revamped the mobile and web experience to simplify decision-making in a complex category, reducing drop-offs and boosting visit-to-sale conversions by 45%.

India's most loved platform to buy movie, concert and event tickets.

• Product Designer · Oct 2017 — Jul 2018
• Interaction Designer · May 2016 — Jul 2018

• Designed Plan It, a seamless chat platform that let users make movie plans within the app — bringing 1M+ logged-in users into the BMS app.
• Fantain Sports: created the initial interfaces for the fantasy gaming platform, contributing to its growth to ~2M users.

Interaction Designer — Founding interfaces, logo & microsite